Ensuring Your Standards Offer the Best Client Experience is the Key to Success
The Food Service world is reliant upon word of mouth in order to establish reputations. If your standards aren’t lending to a positive client experience, that will lead to a significant loss in business. By taking note of these 4 Ways the Food Service world is changing, you as Food Service Management companies (FSMs) will be ensuring a positive client experience, and bolstering your own word of mouth in the process.
1. Client Expectations
When thinking about your business model, are you taking into account the clients’ expectations? Allowing an FSM to do their work with little to no client input is a practice of the past. Most clients want and expect high level of transparency with the FSM they have hired. Clients no longer accept being kept in the dark until a major violation occurs, and will lose trust in an FSM if that transparency isn’t readily available.
2. Mystery Shoppers
The rising prevalence of mystery shoppers can be both a blessing and a curse to an FSM. Because of the lack of trust that clients have felt toward their FSMs, mystery shoppers are a go-to way of collecting information and feedback on the quality of service the FSM is providing. Statistically, over 90% of customers who are unhappy with an experience will simply switch providers; a mystery shopper is an efficient way for the client to figure out what the problem is, especially if there is no transparency between you and the client. The only way to ensure an excellent experience for the mystery shopper is by ensuring that you are keeping up with the clients’ expectations.
3. Social Media
This isn’t news to anyone but social media is more prevalent than ever, with over 3 billion people using varying platforms at an average use of 2 hours per day. FSM exposure is at an all time high, thanks to the efficiency and ease of dispersing information via social media.It only takes a few seconds for a client or customer to make a post about the positive (or negative) experience related to your service. The continued rise of social media has the ability to make or break the relationship between you and the client.
4. Yelp
I think we can all agree that Yelp is an endlessly helpful platform and most users put trust in the site as a way of giving them accurate information, based on customer reviews, about the businesses they are interested in patronizing. As of September 1st, Yelp had over 70 million users on a monthly basis, with their second largest reviewed category being the food service industry. The exposure that Yelp provides to the food service industry is crucial to its continued success; in order to succeed in this market, it is imperative that you adjust accordingly. Staying on top of your audits and maintaining transparency with your clients is a good way of ensuring that Yelp is a benefit rather than a hindrance.
MyFieldAudits Can Help You Manage Client Expectations and Maintain Transparency
With MyFieldAudits, you can have real-time access to any inputted data, ensuring that immediate action is taken if issues arise, thus making sure your clients’ expectations are met and exceeded. By sharing this data with the client, you will be showing your willingness to work as a team and maintain transparency throughout the process. To learn more about how MyFieldAudits’ platform can help you maintain client expectations, contact us today at info@MyFieldAudits.com.